Meet: Charmaleena

Charmaleena is a Saudi Fine Jewellery brand founded by sisters Leena and Hala M. El Khereiji in April 2012b based in Jeddah.

Leena M. El Khereiji is the co-founder and lead designer behind Charmaleena Fine Jewellery. She completed her Jewellery design diploma as an Accredited Jewellery Professional (AJP) at the Gemological Institute of America in London (GIA). Leena, also completed her diamond graduate diploma (DG) at the Gemological Institute of America in New York (GIA).

Hala M. El Khereiji armed with her Master’s in international management from the School of Oriental and African Studies (SOAS) in London, England, and equipped with a keen sense of style, Hala spearheads business development at Charmaleena Fine Jewellery.

When asked about the choice of name, I was told that to them, "Charm" is the best quality a person can posses.They wanted to add that to the Charmaleena girl through each piece.

Their pieces are suitable for the modern girl that loves contemporary pieces without skimming on the quality or the luxury of her jewelry. They can be worn everyday and everywhere.

So far they have a few collections.
The Freedom Collection:

The Ca-love-graphy: where they use Arabic Calligraphy.
I might add this word to my vocabulary since I do love Calligraphy in all its forms.

And then there is the Sword Collection: