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Wednesday, November 7, 2012

Meet: Shourouk

If you have seen this bag, then you know the reason we are in love with it and all that is made by this brand.
 
Shourouk was established in 2007 by the Parisian designer of Tunisian descent Shourouk Rhaiem.
Shourouk graduated at Studio Berçot before honing her techniques within prestigious fashion houses such as Chloé, Galliano or Roberto Cavalli.

Swarovski crystals are the main component of Shourouk’s designs, she combines them with PVC or climbing rope to create playful contemporary pieces. She shakes up the code of Classical Joaillerie by introducing enameled neon stones into intricate embroideries. With her own technique of coloration, she is designing every season a unique color pallet. As a fashion traveler, her capacity to mash-up contrasting inspirations like the Bollywood movies, with the 80’s or the Russian aristocracy makes her one the most exciting designer of Hig fashion Jewellery. Shourouk is often approached to work on collaborations. Designers like Jean Paul Gaultier or Hiroko Koshino, or brands such as Shanghai-Tang and Swarovski put their trust in her.





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